Employer Branding
Identifying and building a reputation for the unique value you offer as an employer will attract a higher volume of culturally aligned talent, impacting long-term retention.
Our approach
As an executive, you know having a clear, compelling, and differentiated sales message is critical for your go-to-market strategy and aides in your ability to capture new customers and market-share, correct? Of course you do. You also know that having the right people in the right places in your organization enables your business’ success or hinders it.
Similar to what your sales strategy and messaging means to revenue generation; having a strong employer brand yields to recruiting talented, well-aligned, engaged candidates. Employer branding is not a fluffy tagline. Rather, your employer value proposition (EVP) defines your specific qualities as an organization and an employer. Your EVP should be authentic, compelling, differentiated and sustainable. Through this process, you can leverage your brand to attract top talent, enhance engagement and retention of your current employees, and stand apart as an employer of choice.
Deliverables throughout this process may include:
EVP description & personas defined
Recommendations on how to leverage employer brand personas
Communications plan for EVP
Content strategy guidelines to align EVP with company brand messages to attract talent (for video, visuals, copy)
Technology recommendations to enhance candidate experience
“An effective EVP improves access to talent by 20%, results in 30% greater employee commitment and requires 10% less capital to attract new candidates. ”
Already have a succession plan in place?
You might be interested in Talent Pipelining. Learn more here.